In a chaotic environment, rule number one is to keep things simple. We celebrated America’s favorite candy brands by embracing their instantly-recognizable iconic assets and using them in a bold, fresh, dynamic way.
Catching the attention of 50,000,000 visitors a year is every brand’s dream. goDutch partnered with Hershey Global Design to animate and activate Hershey’s most iconic brands.
We were challenged to create a chocolate show that would break through the chaos to announce and drive traffic into the new Hershey’s Chocolate World Times Square store. The show venue was a seven-story screen, the largest of its kind, on the busiest intersection in the world. A little daunting, but really no different than any other brand challenge these days – to get a bunch of busy, distracted people to stop what they’re doing, look up, and engage.
LeapFrame jumped into the action to help turn our storyboards and graphics into animated awesomeness.
Steve Giralt Photography was brought in to turn the Hershey’s Chocolate World’s oversized s’mores into a delicious smoosh’fest. The mouthwatering video enticed shoppers back to the s’mores camper to experience the melty goodness for themselves.