HERSHEY’S CHOCOLATE WORLD
HERSHEY’S CHOCOLATE WORLD TIMES SQUARE
Catching the attention of 50,000,000 visitors a year is every brand’s dream. goDutch partnered with Hershey Global Design to animate and activate Hershey’s most iconic brands.
We were challenged to create a chocolate show that would break through the chaos to announce and drive traffic into the new Hershey’s Chocolate World Times Square store. The show venue was a seven-story screen, the largest of its kind, on the busiest intersection in the world. A little daunting, but really no different than any other brand challenge these days – to get a bunch of busy, distracted people to stop what they’re doing, look up, and engage.