PEPSI SUPER BOWL
The Super Bowl calls for Super Bold creative. goDutch collaborated with PepsiCo Design + Innovation and Steve Giralt Photography on OOH and event materials for Super Bowl LIII in Atlanta. Playing on the competitor’s home turf was all the more reason to show up in full force. Through big, bold, refreshing photography and a playfully provocative tone of voice, we helped Pepsi paint the town blue and score a win for the underdog.