Diversity by Design
The design system was created to reflect the diversity of artists, performance and the Houston community. It was created to spark conversation, champion creativity and celebrate community.
goDutch had the opportunity to refresh the name and identity for Society for the Performing Arts in Houston to better reflect the organization’s refreshed mission, vision and values.
Started in 1966, the name and identity needed to reflect the organization’s legacy of excellence and commitment to high quality cultural and arts education programs.
The system was defined by an amplification graphic which created a unique, recognizable mark for the organization, while serving to amplify the artists’ voices.