Branding a local event that achieved global attention.

Wonder-lit, ink-fueled, awe-inspiring. Blink was no ordinary event. Spanning 20 city blocks, four nights, and over a million in attendance, it was the largest festival of its kind in the country.

The event featured large-scale projection mapping installations, murals, urban artscapes, media light and interactive art. Local, as well as internationally-renowned artists took part in the creation of over 45 art exhibits.

Blink transformed the city and surpassed every expectation. Each of the four nights brought hundreds of thousands of people together, proving that design and creativity can be a unifying force for good.


After a collaborative worksession, goDutch envisioned a range of name and design concepts for the event. Once the team aligned on Blink, we created an interactive identity and personality for the brand.


Leading up to the event, we designed and created content for multiple touchpoints to spread the word and build excitement. This included everything from investor pitch and city planning materials, an event program and map, banners and city signage, as well as an entire line of Blink merchandise. The team was thrilled to see the identity we created take on a life of its own, inspiring everything from street art to handmade parade gear to bakery treats.

In the Blink of an eye, the city was aglow.