Born in Boulder in 1977, Silk was the O.G. plant-based milk brand. 50 years later, the brand had lost its unique point of view as competitive brands flooded the market.
goDutch partnered with the Danone Brand Design team to refresh and modernize Silk. To move forward, we looked back at the brand’s roots to ensure our story was authentically grounded in the brand’s heritage.
Job number one was to refresh the package design to drive distinction. The full range was harmonized to aid in pack navigation and unify the brand block.
Inspired by the earthy bright palette of the land, color played a primary role in celebrating the variants and creating clear shopability.
From a logo refresh, to a custom font and unique graphic system, planty details defined our design language.
The unique point-of-view extended into food and lifestyle photography. We celebrated the delicious, warm, authentic moments that make Silk the #1 brand in the category.
