For over 80 years, Dannon has been bringing delicious yogurt to families across America.
goDutch partnered with Danone Brand Design to modernize this true blue brand icon to stand out in today’s market and appeal to the next generation of yogurt lovers.
Since 1942, Dannon has focused on simple recipes crafted from farm fresh, good-for-you ingredients.
In keeping with the brand’s heritage, we wanted to celebrate the delicious simplicity of the brand and highlight the goodness of the product and ingredients.
We amplified the logo, the brand’s most recognizable asset, refreshed the brand color to be more unique in the category, and elevated a spoon as a distinctive brand asset to celebrate the irresistible deliciousness of the product.
We leveraged photography to bring to life the brand’s core belief – the simple things in life bring the most joy. Against iconic blue sweeps, we captured delicious ingredients, creamy product and joyful everyday moments.
The final brand world is simply delicious – the way yogurt’s supposed to be.
