We created a new symbol to embody the company’s action-oriented values. It reflects the energy and charge that happens when great minds come together.
Universal Nutrition
Energized. Empowered. Amplified.
Founded during the golden age of body building, Universal Nutrition started in 1977 by a hardworking and passionate family. They had immediate success with their consumer brands, which overshadowed their corporate brand.
After almost 50 years of success, they finally decided it was time to invest in their corporate brand. They came to goDutch in 2024 for help creating an identity that would reflect the company values and culture.
Empowered & Energized
From logo to typography and color, goDutch refreshed and re-imagined every piece of the visual identity to illuminate the mission of the company and passion and drive of the employees.
Company Pride Renewed
The mission and beliefs inspired a dynamic launch video and new identity system that exudes excitement and a renewed energy.
Bold employee merchandise, business cards and a revamped website helped to instill renewed pride in an already beloved company.
