A MARK OF QUALITY
Inspired by the heritage of the Druffel brand, we created an ornate “D” monogram to symbolize the family’s reputation and commitment to quality and design. The monogram helped elevate Druffel above a category of generic tree logos.
Druffel
DRUFFEL
A Fresh Opportunity
The Druffel family has provided landscape and design services to create some of the most notable outdoor spaces in Cincinnati since 1970. Following a generational change in ownership, goDutch was asked to refresh the brand around a new name for the family business. The Druffels were seeking an identity that would speak to their evolving services and clientele, while reflecting their long-standing commitment to quality.
DESIGNED TO GROW
We complemented the logo with a natural palette and lush photography to show off the creativity and quality of every Druffel landscape. The simple system allowed for consistent execution across a variety of collateral and marketing materials. The new identity set up the Druffel family to continue to grow their impressive roster of clientele by beautifying the neighborhoods and landmarks of Cincinnati, one landscape at a time.
