By infusing the brand’s delicious ingredients – dark chocolate, fruit and nuts – into a more playful tree and brook, the logo stayed connected to the original but became more meaningful and ownable.
In the world of chocolate snacking, Brookside was a great product but a forgettable brand. In partnership with the Hershey team, goDutch helped reinvent Brookside to make it more recognizable, unique and memorable.
Being a relevant food brand means having a clear photography point of view and showing off the product and ingredients in the most delicious, beautiful way possible. We partnered with masterful food photographer, Leigh Beisch, to turn our chocolate balls into delicious wonders of delight.