IDENTITY
By infusing the brand’s delicious ingredients – dark chocolate, fruit and nuts – into a more playful tree and brook, the logo stayed connected to the original but became more meaningful and ownable.
BROOKSIDE
BROOKSIDE DARK CHOCOLATE
In the world of chocolate snacking, Brookside was a great product but a forgettable brand. In partnership with the Hershey team, goDutch helped reinvent Brookside to make it more recognizable, unique and memorable.
PHOTOGRAPHY
Being a relevant food brand means having a clear photography point of view and showing off the product and ingredients in the most delicious, beautiful way possible. We partnered with masterful food photographer, Leigh Beisch, to turn our chocolate balls into delicious wonders of delight.
PACKAGING & RETAIL
From decadent bars to fruit-flavored balls, we redesigned packaging for the full portfolio. The identity and palette created strong impact at shelf, while photography helped deliciously differentiate every form and flavor.
