Every city has a heart – where we all gather, eat, play, live. In Cincinnati, it’s around our beloved Fountain. Located in the center of downtown, goDutch had an opportunity to work with 3CDC to name and brand the area around Fountain Square.
We started by interviewing business owners, city leaders and district residents to learn about the history, heart and happenings in the area.
After creating many options, we landed on a name quite simple and intuitive for Cincinnatians – Fountain District.
The Identity was created to celebrate and expand upon the Fountain Square area. An iconic gathering place expressed in a logo, the uniqely-crafted letterforms symbolize the vibrant energy surrounding the neighborhood.
The Identity celebrates the spirit of the Fountain Square area, transforming an iconic gathering place into a bold logo. Custom letterforms express the vibrant energy that surrounds and defines the future of the neighborhood.
The system palette and icons reflect the rich diversity of activities in the area – from restaurants to entertainment to shopping – something for everyone.
Modular and dynamic, the system has flexibility to highlight of-the-moment cultural events.
