![](https://www.godutchstudio.com/wp-content/uploads/2020/05/Midol_8_PackPoster-1800x1036.jpg)
MIDOL
M-POWERED CHANGE
Midol had been around for over a century. The name was familiar but the brand lacked relevance with today’s woman and was getting lost in the sea of new female-focused start-ups.
goDutch partnered with Bayer to radically reinvent Midol by tapping into the power of modern femininity.
Our transformation was game changing. We created a bold, vibrant design system and tone of voice, inspired by today’s strong, confident woman. Made to stop her in her scroll and at the retail shelf.
PACKAGING
A bold, breakthrough system with stand-out colors, the packaging was made to pop online and at shelf.
![](https://www.godutchstudio.com/wp-content/uploads/2020/05/midol_packs3-copy.png)
![](https://www.godutchstudio.com/wp-content/uploads/2020/05/Midol_8_PackPoster-1800x1036.jpg)
![](https://www.godutchstudio.com/wp-content/uploads/2020/05/Midol_9_BoxMockup-1800x1036.jpg)
![](https://www.godutchstudio.com/wp-content/uploads/2020/05/Midol_10_MPoster-1800x1036.jpg)
![](https://www.godutchstudio.com/wp-content/uploads/2020/05/Comp_5.gif)