Dannon
Simply Delicious
For over 80 years, Dannon has been bringing delicious yogurt to families across America.
CASE STUDIES
Silk
The Original Plant Pioneer
goDutch partnered with the Danone Brand Design team to refresh and modernize Silk. To move forward, we looked back at the brand’s roots to ensure our story was authentically grounded in the brand’s heritage.
FROOT LOOPS
A Frootastic Brand Refresh
Since 1963, Toucan Sam has been bringing fruity deliciousness to cereal bowls everywhere.
Performing Arts Houston
Staging a Renaissance
goDutch had the opportunity to refresh the name and identity for Society for the Performing Arts in Houston to better reflect the organization’s refreshed mission, vision and values.
AUSSIE
Turn Up the Volume
Leveraging the aussome power of purple, we refreshed this iconic hair care brand to stand out and speak to a new generation of curly girls.
MIDOL
Change the Game
Revitalizing a 100-year-old brand to reach the next generation of women called for bold, game-changing creativity that celebrated modern femininity.
P&G
Iconically Forward
goDutch partnered with P&G Design to modernize and simplify the identity system, while retaining the core, iconic elements.
DRUFFEL
Designed to Grow
Locally known for well-designed outdoor spaces, we refreshed and elevated the identity for a landscape company to better reflect their own design standards and stellar reputation.
HUMAN RIGHTS CAMPAIGN
Celebrate Progress
For its 10th Anniversary, HRC came to goDutch to develop an identity with a celebratory vibe as a way to engage and invite new members, honor noteworthy contributors and celebrate progress from the past decade.
BROOKSIDE
A Flavorful Adventure
Reinventing this dark chocolate brand and expressing the many sides of its snacking portfolio was a deliciously sweet journey.
PEPSI SUPER BOWL
Refreshingly Bold
Helping Pepsi show up full force in Atlanta for Super Bowl LIII was an opportunity to make a statement at one of the biggest single day marketing and sporting events in the world.
HERSHEY’S CHOCOLATE WORLD
Big Time Creative
Designing for the largest screen in the world’s busiest intersection was a larger-than-life creative opportunity.
MARTINOS CENTER
Catalyst of Change
Creating an identity system for one of the world’s premier biomedical imaging technology research centers gave us an opportunity to create a bold system with meaningful impact.
HERSHEY’S INNOVATION
Delicious News
Designing the biggest innovation in this 125-year-old company’s history gave us the chance to envision a bold, new attitude for a sweet American icon.
BLINK
Local Brilliance
Branding the largest event of its kind allowed us to get more involved in the community, while helping transform our beloved Queen City and put Cincinnati on the global stage.
HERSHEY’S KISSES
Labor of Love
A brand refresh became an opportunity to bring the emotion back to Hershey’s Kisses and reclaim the brand’s status as a symbol of sharing and celebration of love.
e.l.f. COSMETICS
Play Beautifully
Brand voice, design strategy and an identity refresh helped e.l.f. Cosmetics get ready to move from a cult favorite to one of the fastest-growing beauty brands.